Marketing, Trade and Gender

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The Marketing and Trade section of the Euromed Women’s Rights website aims to provide a forum for discussion on how marketing and trade relates to gender equality and women’s economic empowerment in the MEDA region.

Gender is a key factor in the complex relationship between trade, growth and development. Although trade liberalization has led to an increase in employment opportunities for women, research has revealed that trade policies affect men and women differently due to gender inequalities in access to and control of economic and social resources and decision-making. Rather than being gender neutral, trade policies can negatively impact women in gender-specific ways such as widening occupational and wage segregation, and accelerating growth in informal employment, where women are disproportionately represented. 

Trade policies also have an impact on women’s access to markets.  Even as women enter markets and engage in production they face different constraints and opportunities than their male counterparts. Structural, legal and attitudinal barriers challenge women’s access to markets and women’s ability to develop and maintain thriving and competitive marketing strategies.

This section aims to provide an online database of materials and resources for civil society activists, journalists, students, scholars, policy makers to better understand the constraints and implications of trade and globalization on gender relations in the MEDA region.  These include tools and methods for the development of projects aimed at enhancing sustainable economic opportunities for women within the context of gender and trade, training materials and resources, as well as links to relevant websites.